What is SEO?

Search engine optimization (SEO) is a broad term consisting of many elements from how a search engine works to how a web page is designed. There is no brief way to explain SEO but hopefully hitting on a few key topics may help.

Google®, Yahoo®, Bing®Search engines (Google®, Yahoo®, Bing®, etc.) all work and are built different from each other and are proprietary. They all use programs called spiders, crawlers and robots that are essentially the same. These programs crawl around the Web collecting information and cataloging data from every website that is not blocked on the Web. All this information is stored in massive storage areas called databases. The data collected is then arranged and the search engine company applies their own method of ranking and retrieval to this collected data. A page ranking or scoring is determined by the search engine company.

Web Page RankingWeb page ranking or scoring is based on quality considerations of elements such as page structure, Meta tags (the code that makes a web page work), page content, link structure, usability, keywords and key phrases. These elements are only a few of the key elements used in optimizing a website.

http://www.snswebsitedesign.com/products/search_engine_visibility/search_engine_visibility.html