Tuesday, November 29, 2011

Registering more than one (multiple) Domain Name

If you're thinking about registering more than one domain name, you have the right idea. Registering multiple domains names is a great way to protect your brand name, market your business, create a dynamic online identity and offers more ways to be found in search engines.

Benefits for registering multiple domain names include:
  • Protect your brand and online identity.
  • Keeps competition from registering a similar domain name.
  • You can market and promote different products and services.
  • You can point more traffic to your main website.
  • Greater opportunities to market and be listed in search engines.
  • Create advertising strategies for each domain to reach different markets.
  • Provide more ways to be found when potential customers search the Internet.
  • Capture misspellings of your domain name.
There are great benefits for registering multiple domain names and the only downside would be cost, but with quality domain name registration averaging around $10 a year it is not a huge investment to protect your brand or online identity.

Should I Register Multiple Domain Name Extensions?
Yes, think of the problems created if you bought a domain name called “tophats.com” and sold hats, and then you find out a competitor bought “tophats.net” or “tophats.info” or “tophats.us” and also sold hats, definitely a situation to avoid.

What is Full Term or Half Term Domain Registration?
Full term refers to registering your domain name for a 10 year period while half term refers to registering your domain name for a 5 year period. Some claim by registering your domain for full or half term the website ranks higher in search engines. We cannot confirm this theory as no one really knows how search engine crawlers score or weigh a website but the age of a website does seem to score higher so the longer your website has been around the more likely it will score higher with search engine crawlers.

Protect your brand name; buy domain names now.

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