Is your Email Privacy Worth $0.84 a Month?

Are you giving your Email Privacy away?

According to a recent survey most people giving their email privacy away are unaware they they’re even doing it.

71% of people don't know that some email services scan the text of the messages they send and receive.

87% feel that using the content of their messages in this way is an invasion of their privacy.

Data from a survey by Mozaic group

Invasion of Privacy?

Some of these email service providers launch marketing campaigns accusing each other of invading users privacy.

Free Email!

They are happy to give email away for free, the data they collect...

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Why Search Engine Optimization Counts

Search Engine Optimization (SEO) is mysterious and difficult to understand for most business owners, yet it's one of the most important things you need for your website.
Learning a little bit about search engines will help you understand why SEO counts and answer the question “why doesn't my website show up when I search”?

Search Engine Optimization

What is Search Engine Optimization?
Search Engine Optimization (SEO) is a broad term consisting of many elements from how a search engine works to how a web page is designed and the quality of content on the pages.

Search Engine Crawlers

How do Search Engines work?
Search engines use programs called spiders, crawlers and robots that are essentially the same. These programs crawl around the Web collecting information and cataloging data.

Search Engine Collects Data

What do they do with the data?
The data they collect is arranged and the search engine company applies their own method of ranking and retrieval to this collected data. A page ranking or scoring is determined by the search engine company.

Search Engine Ranking - Retrieval

What is ranking and retrieval?
When search engines collect data from your website they give your website and pages a ranking (a ranking is a score or grade). When someone searches for an item or service the search engines retrieve from the collected data and display results. Whether your website is displayed in a result set is based on ranking they assign to your pages or site.

Search Engine Ranking

How do I know my ranking?
You don’t, search engines use their own proprietary method of ranking. No one knows how they rank sites but we do know all the elements that make up a website have to meet their guidelines in order to achieve a top ranking.

Website Structure

What elements do they rank?
Web page ranking or scoring is based on quality considerations of elements such as page structure, Meta tags, code that makes a web page work, page content, link structure, usability, keywords and key phrases. These elements are only a few of the key elements used in optimizing a website.

Search Engine Guidelines

How do I know if my website meets search engine guidelines?
There are a few options you can take to identify SEO issues on your website. If you are a do it yourself type you can purchase software or consult with an SEO expert to analyze your website.

Analyzing Your Website

What do I do after my site is analyzed?
Whether you purchase software or get an SEO expert to analyze your website you will have a report identifying all your SEO issues. With report in hand you can have your website designer or hire an expert to fix all the issues.

Optimize Your Website

When the website is fixed will my ranking increase and be seen in search results?
Once your website is optimized (fixed) your website ranking will definitely increase and you will see your website come up in more organic search results. Keep in mind it can take weeks – months for these results to show up because it takes that long for search engines to re-index your website.

An Optimized Website

Will I get more traffic to my website?
Now that you have optimized your website and it comes up in search results you should have a major increase in web traffic and potential new customers finding your business, products or services. Search engine optimization does count!

Online Marketing – SEO - SEM

Sea N Sun can help your business with SEO and many other online products and services.
We offer a basic or full SEO report that identifies issues on your website. SEO Report
Find out how we can help your company increase traffic, leads and potential customers with online marketing products and services. Online Marketing

Online Marketing – Market your Business on the Internet

Marketing your business website on the Internet

Online marketing is a broad term with every major internet company pitching an array of products and a greater number of companies offering tips, tricks or advice on how to market your small business on the internet.
So how do you get your business website found, increase traffic, visibility and gain new customers. The truth is there are no shortcuts or sure fire tips that will make search engines display your business website on page one of a search.

Develop a Strategy for Succeeding with Online Marketing

Getting your business website to show up with an organic search requires many elements to be in place and your website must comply with search engine standards to achieve a ranking (score) high enough for search engines to retrieve and display a result set that includes your small business website.
Even with Pay-Per-Click advertising your paid ads and the page they point to must comply with search engine standards or risk not being placed in desirable locations or being rejected.
Developing a strategy to succeed with online marketing is the first step you need to take, and then implement the strategy followed by learning the proper techniques for continued success into the future.

Online Marketing Strategy

Developing an online marketing strategy requires analyzing your small business website, blog site, social media sites, content, paid advertisements and listing directories for issues that search engines will penalize and lower your site ranking or even ban your website from their search engine.
Once you analyze your website, etc… and identify all the issues, warnings and errors you can develop a plan to start fixing all the issues that cause your website from being displayed in search results. Because your website is the core of your online presence and all your marketing and social media efforts point back, or is integrated with your website it would be a good place to start regardless of the size of your budget. Increasing the ranking (score) of your website with search engines will increase your online visibility and benefit all other online marketing your business engages.

SeaNSun LLC can help build your Online Marketing Strategy

Our online marketing services and products can help your small business succeed with your online presence. From analyzing your website to developing an online strategy, paid advertising campaigns, landing pages or integrating social media our experts are here to help your business bring more traffic to your website and new customers.